Portfo(Lee)o

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ProPectin-Logo2

Company Background

ProPectin Life is a provider of health products and services aimed at improving chronic health issues, along with boosting long-term health and immunity. With the vision for a healthier world, ProPectin actively collaborates with local and global organizations to provide essential health needs and programs in underdeveloped areas.

Brand Audience

ProPectin’s products and services cater to a diverse range of middle-aged to elderly individuals seeking medical advice on underlying health issues, solutions to boost immunity, and consultations to build long-term health plans for themselves and their loved ones.

Key Tasks

  • UI and multimedia design
  • Copywriting and content creation
  • Product photography

Key Goals

  • Strengthen brand awareness and drive sales through creative marketing funnels and unique influencer collaborations.
  • Develop content and visuals to effectively convey the quality and health benefits of the brand's products and services.
  • Develop an impactful connection with the audience as a reliable partner and long-term solution for their health objectives.

Online Marketing Campaigns

Led in content/ design development and implementation of marketing campaigns -including collaborations with Hong Kong influencer Maria Cordero- for unique promotional initiatives on Singles Day, Christmas, and Chinese New Year.

Operation Smile Collaboration

Operation Smile is an international medical charity that has provided free, safe, and high-quality surgeries for more than 308,000 children -across developing nations- born with cleft lip, cleft palate, or other facial abnormalities. The collaboration includes online initiatives to raise funds for Operation Smile’s global initiatives and awareness of ProPectin’s core missions of health and well-being.

Social Media Content & Visuals

Conceptualized and implemented creative multimedia visuals for educating audiences, optimizing engagement, and driving traffic to the brand through various social media channels.

Product Photography

Involved in the direction, capturing, and post-editing of product photographs for implementation through social media channels and online sales funnels.

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