Company Background
101 Studio Limited specializes in the marketing and sales of optical frames, sunglasses, and accessories for international brands including agnès b., New Balance, Jill Stuart, and Levis.
As a subsidiary of Sun Hing Vision (Hong Kong-based leading eyewear manufacturer) and with decades of industry experience, the group possesses unique know-how and resources in production, product development, distribution, and marketing of eyewear and optics.
Key Tasks
- Video filming and editing
- Model and product photography
- Graphic design for online channels
Key Goals
- Strengthen and promote the eyewear division of client brands in the Asia Pacific market (agnès b., Jill Stuart, New Balance).
- Establish impactful visuals and content for the clients' unique audiences through different online marketing channels.
- Provide support in the visual development and event coordination of the company's web-based events.
agnès b. is an accessible luxury fashion brand established in 1976, globally renowned for its timeless style and designs. The iconic brand spans from fashionable apparel and handbags to sleek accessories, and eyewear.
A fashionable and forward-thinking brand, agnès b. finds a strong connection with young to middle-aged adults -energetic and ambitious- who strive for a modernly stylish look for business settings and casual outings.
Led in planning and implementation of creative visual and video content -for the client’s 2020 eyewear line- across its online channels and events. Tasks included:
- Marketing films for online events and platforms
- Model photography for social media channels
JILL STUART is a New York-based fashion designer brand launched in 1993. The brand and eyewear have gained international fame with their uniquely feminine charm and one-of-a-kind designs.
The JILL STUART brand is for fashion-conscious women -in their 20’s to 30’s- keen for a style that is feminine, bold, and eye-catching.
Led in planning and implementation of creative visual and video content -for the client’s 2020 eyewear line- across its online channels and events. Tasks included:
- Marketing films for online events and platforms
- Model photography for social media channels
- Product and model photography for the JILL STUART e-commerce website
New Balance has garnered a global impact in the spaces of sports and lifestyle since its 1906 inception. Young, stylish, and ever-evolving, New Balance Eyewear is focused on uniting fashion and function into a sleek design that is versatile and comfortable.
The New Balance brand is made for fashionable, active, and energetic youths and young adults, who not only are keen on a stylish look for social outings but also a secure fit when exercising and playing sports.
Led in planning and implementation of creative visual and video content for the client’s 2020 eyewear line, across its online channels and events. Tasks included:
- Marketing films for online events and platforms
- Model photography for social media channels
- Graphic visuals for social media channels
