Company Background
Founded in 1992, Mission Hills Group is a pioneer and leader in China’s fledging sports, leisure and tourism industry. Accredited by Guinness with the world’s largest golf resort, Mission Hills has long been a global name in the world of golf, being host to international tournaments and exhibitions that have elevated sport’s popularity in the country.
The core assets of Mission Hills Group include:
- Golf & Other Sports
- Hospitality & Tourism
- Spa & Wellness
- Education & Culture
- Hotels & Residences
- Arts & Entertainment
Key Tasks
- Event marketing & coordination
- Graphic design of marketing materials
- Project and content development
Key Goals
- Promote tourism and strengthen awareness for the brand through captivating events and unique collaborations.
- Implement creative and impactful visuals to spark audience interest in the brand's cultural events and activities.
- Ensure smooth running of international events through detailed planning, coordination, and communication with involved parties and departments.
World Celebrity Pro-Am
The World Celebrity Pro-Am is a premier golfing showcase with a global reach, bringing together A-list celebrities, entertainment icons, sporting legends, and professional golfers for a 3-day tournament that draws up to 100,000 spectators.
Responsibilities included liaising with team departments to ensure the success of the event and the fulfillment of the event sponsors’ needs. In addition, provided design support for promotional and event materials (print visuals, gala dinner table mats, VIP tickets, etc.)
International Collaborations
In efforts to promote and elevate entertainment and sports tourism in the Hainan and Shenzhen area, Mission Hills Group engaged in different and exciting collaborations with international organizations. From building basketball academies with the NBA to sponsoring wrestling events with the WWE, the collaborations have brought excitement to the cities and greater recognition for the Mission Hills brand beyond golf.
Responsibilities included liaising with team departments to ensure the success of the event. In addition, provided design support for promotional and event materials (event banners, posters, etc.)
Arts & Culture Events
Mission Hills Group strives to promote the arts on a local level, often inviting prominent creators of the region and country to hold exhibitions and open pop-up stores in its spaces.
To complement the artists’ different endeavors, I assisted in the design and implementation of marketing collateral for collaborating brands and event visuals for art exhibitions.
