Company Background
QYSEA specializes in the R&D, manufacturing, and sales of underwater robots. The Shenzhen-based company has elevated the industry with its innovative underwater drone technology, where its breakthrough designs and functions have won them the iF Design Award 2020 and Good Design Award 2019.
Key Tasks
- Visual design and video editing
- Copywriting and content creation
- Influencer outreach and content collaboration
Key Goals
- Establish a successful and memorable marketing campaign for the brand's newest consumer underwater drone: FIFISH V6.
- Strengthen awareness and increase conversions for the brand through impactful visuals, diverse content, and creative collaborations.
- Spark inspiration and curiosity with audiences to discover and explore the exciting underwater world.
The FIFISH V6 by QYSEA is the world’s first all-directional consumer underwater drone, providing complete freedom of movement for your deep-sea photography, filming, and exploration needs. With its innovative 6-thruster design, the V6 not only can move laterally, forward-backward, up-down but also roll sideways, pan left-right, and tilt up-down.
With its unique technology, functionality, portability, and performance capabilities, the brand connects with a global and diverse group of audiences that include:
- Technology enthusiasts and early adopters
- Professional filmmakers and photographers
- Small businesses & organizations (i.e. for aquatic farmig, sewage/ ship inspections, research)
- Explorers, adventure seekers, and leisurists
Led in the planning and implementation of creative visuals and marketing content for the FIFISH V6 consumer underwater drone. Tasks included:
- Copywriting and content creation for the website/ app, digital advertisements, social media pages, and online articles
- The visual design of online and offline marketing materials
- Content collaboration with influencers and media partners
Marketing Films
Involved with and assisted in coordination with agencies and partners for the filming/direction of promotional footage, as well as led in post-film editing tasks for marketing content across the brand’s online channels.
Influencer Collaborations
Led in developing and managing partnerships with over 15 influencers to promote the newly-released FIFISH V6 underwater drone, collaborating on exciting content and stories to drive new audiences and interest in the brand. Please find below a selection of highlights in collaboration with influencers:
